What Should Musicians Avoid on Social Media in 2022

Author:
Admin
Published on:
11/06/2022
Published In:
My Music

The internet has become a major player in the music industry, with social media sites like Facebook and Twitter becoming increasingly popular. Musicians are now able to market themselves online through these channels for free or low cost depending on their size of following, which makes it easier than ever before to stay connected with fans.

Facebook has been a king of the social media landscape since it took over from MySpace in the mid-2000s. Musicians used this platform to their advantage by posting all kinds of information and engaging with fans on an ongoing basis, while also feeding Facebook with media they could get their hands onto - which led up to ads being distributed throughout the website or streaming service!

Then due to the number of users and its hype, Facebook became an ad podium where artists and services were required to pay to increase their reach. This became a big reason for a huge decrease in their popularity.

The same is the case with YouTube which started as a platform for content generated by users initially and then spiraled out into another ad platform for artists and brands.

Should you be trying to juggle your social media with writing and recording new music? Well, there are ways. One way is using the right tools for what you need – which will vary based on who your audience might not only include but also how big an impact they can have in regards to reaching out as well!

 

Social Media Can Be a Distraction

 

Every artist has the main goal: creating new music. Social media can take time away from this by distracting you with smartphone videos, making them less productive, and reducing their creative output in return for what they put into it – which isn't much at all!

The more you know about your social media marketing strategy, the better it can be. One thing that musicians often don’t realize is how important engagement really is on these platforms – so they're great for measuring exactly what's going wrong and then fixing any issues before things get worse.

Engagement is one thing, but it doesn't necessarily mean that people will engage with your content. In fact, views on social media may just be a mirage if they don’t translate into streams or ticket sales for events! So, keep this in mind when you're tempted by an engagement-heavy post: real results take time and effort too (and sometimes money).

 

All the Platforms are Evolving

 

Does the name Vine recall anything? Back in 2015, it was a force to be reckoned with but a year later everyone had forgotten about it. Everyone moved over to platforms such as Snapchat and TikTok and never looked back. So, what does the future hold? Each new platform has its own interface with the time needed to be spent on learning those domains.

This does not mean that you should be discouraged. All of these platforms, in their moment of glory, can help you increase your reach.

What’s the best way to get fans engaged with your account? Posting photos and videos of what you do on tour or in a studio can be very beneficial, but don't abandon other platforms just because they're relatively less popular (still a lot!) right now. If going live on Instagram is helping you gain more followers, make the most out of it while giving time to other platforms at the same time.

 

Musicians’ Careers are Not Made on Social Media

 

It is wise to pick and choose your battles. You might think that social media will help you build your music career, but the reality is it can be difficult to succeed without doing something well. And building an audience on these platforms is time-exhausting - not to mention the highly competitive market where other content creators are also generating highly engaging content.

When it comes to the new single, some major label artists will launch campaigns on TikTok by uploading hundreds of video snippets prior to the release of the song. They might even post hourly or daily updates for their fans who are eagerly awaiting this release!

But don't think they're creating all these alone. The reality is that they have a dedicated and experienced PR team managing social media accounts and coming up with content before giving it directly onto the singer's personal account where he/she can share what they think is worth sharing. Independent artists cannot afford this, especially when they are new.

 

Your Mental Health Comes First

 

Studies have shown that too much use of social media can lead to an increase in depression, anxiety, and other mental illnesses. If just staring at a screen consuming content for too long has been found by some studies as being bad already then what does the stress look like when you are constantly having to try creating new videos while also trying to write songs?

There's a reason why social media has become such an integral part of our lives. We are naturally drawn to comparing ourselves with others, but what happens when you see someone post their best side on Instagram or Facebook? Your brain automatically believes they're doing better than YOU because that person seems so happy! This subconscious comparison can lead many people down the path where self-sabotaging thoughts take control and make them feel worse about themselves.

The reality is that there is always going to be someone better than you. So be proud of your own achievements. Your path and circumstances are entirely different from the person right next to you. But remember to always learn and keep polishing your skills.

 

The Existence of Social Media is Transitory

 

Back in the mid-2000s, everyone musician thought that MySpace is here to last. And when the plug was pulled on it, all of the data that the artists did not back up was lost forever. Artists who had worked hard to build trust with their fans and followers were lost.

The best way to reach your fans is through social media, but don't let it be the only form of communication. Connecting with them on an individual level will translate into higher subscription rates for emails or text messages which can then lead to greater results in music marketing efforts such as concert attendance.

And most importantly, your music should speak for yourself so your fans can relate to it.  

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